Entries by spc

HOW MARKETING AUTOMATION CAN HELP DRIVE RESULTS

Marketing automation, we’re sure you’re all aware of what marketing automation is, but what’s important is what it does for business. By streamlining and automating workflows and marketing tasks, you can nurture and segment leads. If your company already has a lead generation program, this helps build upon what is already being done. After capturing […]

IS YOUR ORGANIZATION UP TO DATE ON DIGITAL ADA COMPLIANCE?

Businesses interested in growth don’t generally turn away customers and set out to incur government fines. But non-compliance with the Americans with Disabilities Act (ADA) can lead to exactly that. Since ADA was enacted in 1990, it has grown to embrace our changing national landscape, and that covers the Internet and digital access.1 If your […]

EMBRACE INSIGHT-DRIVEN MARKETING

Although there’s a lot of emphases placed upon data-driven marketing, it should only be the first phase of your marketing process. The second phase involves insight marketing. So while you should be concerned about the data that you’ve collected, and you certainly want to analyze what is and isn’t working, you need to go further. […]

LET YOUR EMPLOYEES BE YOUR FIREWALL AGAINST CYBER ATTACKS

It’s happening: unskilled hackers are accessing sophisticated systems easily, and more often. And antivirus software can’t keep pace with advanced phishing attacks. Unintentional clicks from a single workstation can usher in ransomware, bring on a data breach or even a cyber heist. What would happen if your site went down for several days? Or if […]

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SEGMENTATION – WHY IT SHOULD BE A PART OF YOUR PLAN

Segmentation should be a part of any financial company’s marketing plan. This strategy allows you to divide your broad target audience into smaller sections of consumers that have showcased common needs. After all, you can’t expect that everyone in a large group will have the same expectations, so you shouldn’t be selling to everyone in […]

WHAT’S YOUR COMPANY DOING TO SECURE ITSELF AGAINST A CYBER ATTACK?

Your business isn’t huge, but is chugging along nicely. And as it matures, so is the Ransomware designed to attack it. That means the odds are getting stronger that your company is going to get hit. Symantec’s 2016 Internet Security Threat Report states that phishing campaigns alone target small businesses 43% of the time.1 50% […]

ONBOARDING CUSTOMERS: THE INS AND OUTS

Proper onboarding of your customers is a major step in setting your bank up for success. Not only can you use this as an opportunity to showcase your stellar customer service, but you can also prove just how responsive you are to your customers’ needs and to changes within the broader financial environment. As a […]

BANKS AND CREDIT UNIONS: MARKETING TO MILLENNIALS

The millennial generation consists of more than 75 million people who were born between the early ‘80s and late ‘90s. Therefore, banks and other financial organizations that fail to properly market to this segment of the population will miss out on a huge opportunity for profits and long-term growth. But how should you market to […]

GETTING IN FRONT OF YOUR AUDIENCE – BREAK THROUGH THE NOISE

The goal of any marketing campaign is to break through the noise created by your competition and make your brand stand out against the rest. But in order for your efforts to be successful, you need to hone in on your target audience as well. With a triple layer approach, you can do all of […]

PROTECT YOUR COMPANY’S DATA: BUILD A BETTER INFRASTRUCTURE

The words “spend wisely” hover above any well-thought budget. And no budget is ever enough. IT division needs rise while the line numbers stay flat, meaning most CISOs are expected to deliver more from less.  Zeroing in on infrastructure best practices that boost value will improve data protection without breaking the bank. Consider these six steps […]